By: Jennifer Saba
Gannett has made an undisclosed minority investment in Internet video platform company Mogulus after a successful three-month trial with the New York-based company.
Since April, Mogulus powered the following events on Gannett-owned Web sites: A live editorial interview of the presumptive Democratic presidential candidate Sen. Barack Obama on Indystar.com; a Web cast of the NFL press conference announcing Phoenix as the host city of the 2012 Super Bowl on azcentral.com; and a live Web cast of an interview with Sen. Hillary Clinton on argusleader.com.
“Mogulus adds a new and exciting dimension to Gannett’s already broad-based multimedia journalism efforts,” Craig Dubow, chairman, president and CEO of Gannett said in a statement. “Now, with Mogulus, all our journalists — including print and Web reporters — can deliver live, multi-camera broadcasts of news events to our customers.”
Mogulus provides the tools for users to launch their own live TV station online. According to a statement, more than 100,000 producers have launched Mogulus channels. Professionals and amateurs can mix multiple live cameras, video clips, and overlay graphics. The service is free and supported by advertising.
In a statement, Mogulus co-founder and CEO Max Haot said: “This investment from Gannet is a terrific partnership which will not only give us the financial resources to secure Mogulus as the leading live broadcasting service but also gives us our first major Mogulus Pro customer.”