By: Joe Strupp
Gannett plans to distribute one million copies of an Oscar-winning documentary through its newspapers on Sunday under a partnership with The Smile Train, which helps children in developing countries.
The newspapers will distribute free DVD copies of Smile Train’s documentary, “Smile Pinki,” which won the Oscar in February for best short-subject documentary. Its subject is a young girl in India whose life is transformed when she receives free surgery to correct a cleft lip. The Smile Train is on organization devoted to helping poor children in developing countries who are suffering with unrepaired clefts.
“No other media organization could pull this off. We chose Gannett because of the breadth and depth of its reach,” Brian Mullaney, Smile Train Co-Founder and President, said in a statement.
“The Smile Train focuses on helping children achieve their dreams. Through Gannett’s vast network of local newspapers, we are pleased to help The Smile Train raise support for these children,” Bob Dickey, president of Gannett U.S. Community Publishing, added in an announcement.
Gannett did not specify in the announcement which of its newspapers would distribute the DVD.