By: E&P Staff
Gannett Co. Inc. has announced that its HighSchoolSports.net subsidiary is launching hyper-local, co-branded high school sports microsites across its network of more than 100 local media Web sites, while expanding USATODAY.com national prep sports coverage.
Consumers will continue to access high school sports coverage through local Gannett-owned media Web sites, with each site’s microsite enhanced with HighSchoolSports.net content.
Gannett said the microsites are expected to collectively reach approximately 9.4 million unique monthly visitors, based on April Comscore figures for Gannett’s network of high school Web sites, including HighSchoolSports.net, part of the Gannett Digital Network.
“We are combining the news gathering assets of our newspapers and television stations with the technology and school relationships of HighSchoolSports.net to create the best possible experience for users and advertisers,” Gannett High School Sports Vice President and General Manager Peter Lundquist. “This unlocks the full value of our prep sports content for our readers and for sports marketers, including national marketers, who are increasingly looking to reach 12- to 17-year-old athletes and their families at the local and regional level.”
The initiative debuts this month in 38 Gannett media markets, including Atlanta, Washington, and Denver. The company expects rollout in its remaining local media outlets to be completed by year’s end.