(AP) Technological advances such as improved note-taking software and online newspaper design programs will help newspapers evolve and bring in new readers, Microsoft Corp. Chairman Bill Gates said Tuesday.
At the annual convention of the Newspaper Association of America, Gates said newspapers will deliver information and services like video messaging and bill payment to readers across a variety of computer-like devices.
“We see the online newspaper as one where it takes all the strengths [of current newspapers] … and then adds in new capabilities,” he said.
Publishers who view their Web sites as a side venture for their print editions are ignoring the next generation of readers, he warned.
Microsoft employees demonstrated programs under development, including software that makes articles as clear and easy to read on a computer screen as in the paper.
The idea is to both duplicate the reader’s experience from the printed publication to the computer screen and allow for extra features, said Gregg Brown of the software maker’s e-periodicals team.
Not only can people read about an upcoming concert, but they can hear audio clips and even purchase tickets, he said.
An emerging product called OneNote allows people to hand write or type notes anywhere onto a computer screen, organize them, and easily e-mail them to others. OneNote is part of Microsoft’s new Office System 2003 business software, scheduled for release this summer.