Gawker Reverses Course on Ad Exchanges

By: Jack Marshall Digiday

The list of publishers shunning ad exchanges is thinning rapidly.

Gawker Media is the latest publisher to succumb to market pressure. It has quietly opened up a private marketplace of its own in recent weeks as part of what it calls a “strategy shift.” Previously, Gawker said advertisers could only buy inventory directly from one of its salespeople.

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