Gawker’s Appeal in Sale May Be Its E-Commerce Potential

The Gawker Media Group is up for sale. The question now is not just who will buy it, but what exactly they will be paying for.

The company on Friday filed for Chapter 11 bankruptcy and announced the beginning of an auction process to sell itself. The decision came after a year of escalating controversies and setbacks at Gawker, culminating in a $140 million legal judgment in a lawsuit by Hulk Hogan and the revelation that the suit had received financial support from the Silicon Valley billionaire Peter Thiel.

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