By: Staff Reports
Newspaper Puts Bar Codes in Advertising, Editorial Content
The Gazette in Colorado Springs has announced plans to link its
print and online editions using GoCode’s bar codes and hand-held
The Gazette plans to place GoCode’s finernail-sized bar codes
within its editorial, advertising, and classified advertising.
The Gazette also will run GoCode’s syndicated feature – the
Daily Internet Guide – offering a daily selection of 30 plus
sites to explore.
GoCode, based in Charleston, S.C., produces a scanner, the GoCode
Reader, that newspaper readers can use to scan bar codes and point
at their computer. GoCode’s technology enables the computer to log
onto the Internet, launch the browser, and find the related site.
‘Within this space we had essentially two choices: GoCode and Cue
Cat,’ said Gary Blakeley, vice president of operations at The
Gazette. ‘After seeing the cumbersome size of the Cue Cat code in
the recent issue of Forbes, we essentially had the decision made
The Gazette plans to distribute scanners to schools, high-tech
companies, and subscribers within the greater Colorado Springs
area. The first phase will offer GoCode Readers for free. Users
of the scanner will be able to link to supplemental online content
covering the Olympic games in Sydney, the November elections, and
the weekly entertainment section.
GOCODE’S WORKING WITH PLANETPORTAL (07/17/00)
MORE NEWSPAPERS JOIN BAR-CODE BANDWAGON (05/31/00)
(c) Copyright 2000, Editor & Publisher