GDPR is Leading to More Second-Party Data Deals

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

While the General Data Protection Regulation hasn’t decimated the digital advertising industry as once feared, it has accelerated demand for risk-free buying options. Contextual targeting has enjoyed a bump, as have programmatic-guaranteed deals. Now, second-party data partnerships are getting a second wind, according to some major publishers.

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *