GDPR is Leading to More Second-Party Data Deals

While the General Data Protection Regulation hasn’t decimated the digital advertising industry as once feared, it has accelerated demand for risk-free buying options. Contextual targeting has enjoyed a bump, as have programmatic-guaranteed deals. Now, second-party data partnerships are getting a second wind, according to some major publishers.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/gdpr-is-leading-to-more-second-party-data-deals/
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *