German Chatbot Startup Tries to Help Publishers Reach Larger Audiences

If  Max Koziolek is right, online journalism never had a content problem. The crux, he says, has always been distribution.

“The shift from homepage to distributed media is as big as it was from print to digital,” said Koziolek, founder and CEO of Spectrm, a Berlin-based chatbot startup. “That has implications for how media companies and advertisers should think about reaching [digital media consumers].”

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