Germany’s Biggest Publisher Sales Houses Unite to Fight Google, Facebook and Amazon

Four big German publishing groups are collaborating in order to fight the market power of tech platforms.

Axel Springer and Funke Mediengruppe’s joint sales house, Media Impact, has joined forces with the joint sales house of fellow publishing juggernauts RTL Group and Gruner+Jahr to solidify an advertising alliance that sells the combined inventory of all four media groups.

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