Get Your Podcasts Ready for a New, Seat-Belted Audience

The technology Callaway and his publishers were talking about is the connected, driverless cars. Not only are more cars connecting to the Internet with a voice recognition command system, and integrating seamlessly with smartphones, many are now capable of navigating roads and sensing the environment without human input.

 

Such development is prompting more content production as driver attention is freed up to enjoy entertainment in the car, such as podcasts. Cars are often perceived as the last opportunity for brands to connect with consumers before they drive somewhere to make a purchase.

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