Ghent PDF Workgroup Releases Ad Ticket 1.1

By: E&P Staff

The Ghent PDF Workgroup (GWG), headquartered in Ghent, Belgiuim, announced the availability of GWG Ad Ticket v1.1, a standard way to include advertising metadata in a PDF file. The GWG Ad Ticket was developed in collaboration with AdsML, the international consortium supporting a global standard for end-to-end advertising workflows.

The GWG Ad Ticket facilitates receiving of advertisements by providing information needed to match files sent with ad bookings. The group worked for almost three years to combine all existing global initiatives. Version 1.0 was published in 2006. Version 1.1 is available at no charge at

“This GWG Ad Ticket now offers a fully documented specification that, in addition to facilitating ad delivery, can be used by developers or IT professionals who are interested in combining PDF Ad Ticket metadata with their own solutions or data asset management workflows,” Stephane Georges, Dalim Software senior product manager and GWG Ad Ticket specification subcommittee chairperson, said in a statement.

Version 1.0 tracked who delivered an ad, publication to receive the ad, and the advertiser’s or agency’s identity. The new version not only includes corrections but also adds identification of an advertisement’s version (when the publication has multiple versions). It includes detailed specification documentation providing the exact definition of the ad ticket properties. (Version 1.0 provided only a user interface to type in information using the Adobe custom panels.)

As before, this version was developed with collaboration and technical support from GWG member Medibel+, the organization that unites the Belgian advertising sector. The GWG Ad Ticket is an extension of the existing Medibel+ Ad ticket, conforming 100% with Medibel+ ad content.

GWG’s Job Ticket subcommittee defines best practices for different forms of job tickets. Its initial focus has been implementing the ad ticket and a soft-proofing ticket. It is at work on a Delivery Note Ticket as a means to automate delivery of ad campaigns. Formed in 2002 as an international assembly of industry associations and suppliers seeking to establish and disseminate process specifications for best practices in graphic arts workflows, GWG keeps close contact with developments within organizations like CIP4 and AdsML.

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