Globe And Mail: Good Data Essential For Audience, Ad Revenue

Follow by Email
Visit Us

Angus Frame describesThe Globe and Mail’s market position as “a classic good news/bad news” story. Revenue-wise, Canada’s preeminent national newspaper is besting its peers, he says, but that doesn’t mean it hasn’t taken the same double-digit sales hits as the rest of the industry.


To ensure its longevity, the paper is fighting on numerous fronts. It brought its data management in house with a view to amplifying ad relevancy and customizing content for readers. It has listened to readers and course-corrected on a troubled news app rollout earlier this year. It’s working with Facebook and Apple on their distributed platforms to discover and build new audiences beyond its older, core demographic.

View More

Leave a Reply

Your email address will not be published. Required fields are marked *