Globe and Mail Helps Drive Nissan’s Sales

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By: Sarah Sutton | INMA

During one of the biggest news weeks of the year – that of the U.S. presidential election in November 2012 – Nissan and The Globe and Mail teamed up for an innovative campaign to launch three new vehicles while bringing the news media company’s insight to a new audience.

The campaign captured large audiences in major Canadian markets and leveraged multiple media platforms, including print, digital, social, experiential, and a media relations strategy.

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