More Canadians are reading the Globe and Mail than any other brand according to a recently released study. The study by Vividata, which is the amalgamated organization of NADbank and Print Measurement Bureau (PMB), found the Globe has about 6.6 million readers across its print and digital platforms.
Comparatively, Postmedia has a print readership of 7.1 million across all of its brands.
The Vividata study compared 80 consumer magazines and 78 daily newspapers. J-Source spoke to Globe publisher and CEO Phillip Crawley about how the brand has continued to attract readership in an evolving marketplace. This interview has been edited and condensed for clarity.