Globe and Mail’s 28 Newsletters Drive Revenue, Engagement

I currently have 15 e-mail newsletters coming to my inbox that I check on my commute. They keep me current on topics I’m interested in. A year or two ago, I was signed up to maybe one or two.

This explosion in e-mail newsletters — now delivered by everyone from the grocery store to news agencies — has been a boon for organisations like The Globe and Mail, which currently offers 28 newsletters.

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