Google, Bing & Yahoo’s New Creates New Standards for Web Content Markup

By: Marshall Kirkpatrick |

The web’s three leading search companies are announcing today a new collaboration called, where more than 100 new types of website markup for content like movies, music, organizations, TV shows, products, places and more will allow search engines to better understand and present what they find on the pages that show up in search results. Yahoo announced the project first today on its Yahoo Search Blog and said it was reminiscent of all three search companies collaborating to create the sitemap concept.

This will change the way people design websites, it will change the way people do search marketing, it will change a lot of things. It should be very, very interesting.The work is related to Yahoo’s years-old Search Monkey project, where website owners were given guidance about how to mark up websites so that their appearances in Yahoo search results were vastly improved. Gone are the days of a blue link and a few lines of text in each and every case. Some types of discovered content are better displayed in other ways, with charts, graphs or images, for example.

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