Google Expands its Tool for Publishers to Combat Ad Blocking

Google is expanding its tool for publishers to deal with ad-block software users.

The tool, launched a year ago in the U.S and a handful of other markets, is expanding to 31 other countries in Europe and Canada, Google is announcing today. Called Funding Choices, the tool works by asking or requiring users to turn off their ad blockers after seeing a given number of articles.

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