Google is Giving Up Some Control of the AMP Format

Ever since Google’s instant article format, Accelerated Mobile Pages (AMP) launched in 2016, the company has stridently pushed back on the idea that it was a Google-specific project. Instead, executives said that it was a part of the open web, with open-source contributions both from Google employees and non-Googlers, and that it is utilized not just by Google search, but also Bing, eBay, and others.

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