Google Readying Paywall System for Newspapers

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By: Mark Fitzgerald

Google could roll out an online paid content system for newspapers and other publishers by the end of the year.

According to an account in the Italian newspaper La Repubblica, the platform is called Newspass. As described by the paper, Newspass would allow users to log in to participating newspaper sites with a single login. Publishers could set the terms for payment, such as subscriptions or micropayments.

Users searching or browsing on Google News will receive both paid and unpaid results, with the price of paid content specified. Users who click on a paid link would be charged through Google’s existing Checkout platform.

Google neither confirmed nor denied the report, saying only it had nothing to announce. 

A Google vice president,  Henrique de Castro, told La Repubblica that “Google wants to be partners, not competitors, with the newspaper industry.”

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