‘Great Big Story’ Now Accounts for 15 Percent of CNN International’s Digital Revenue

Great Big Story has come a long way since its debut four years ago as CNN’s social video experiment aimed at targeting younger audiences.

Its international division alone now accounts for 15% of CNN International Commercial’s digital revenue, and with Great Big Story branded campaigns now sold as standalone deals as well as integrated into wider CNN packages, according to the media owner.

Follow by Email
Visit Us
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *