Groupon Takes Affiliate Marketing (And Ad Tech) Into Its Own Hands, Launches Groupon Partner Network

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By: Ingrid Lunden | TechCrunch

Groupon’s latest step forward in its ambition to become the default network for local commerce is taking the company into ad tech waters. Today, it is launching the Groupon Partner Network, a new platform to manage all of the company’s affiliate marketing related to the deals and other products it sells. Unlike some of the company’s other new initiatives like mobile payments, the GPN is getting the global treatment from the word go, rolling out across some 10,000 content publishers in 34 countries to help publicise Groupon deals, goods, and other services.

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