Guardian and Observer To Adopt ‘Digital-First’ Strategy

By: Dan Sabbagh | guardian.co.uk

The Guardian and Observer lost £33m in cash terms last year, the chief executive of Guardian Media Group has said, as he committed the newspaper group to a “digital-first” strategy in which digital revenues would double to nearly £100m by 2016.

Andrew Miller, giving a series of presentations to staff at the titles, said that the aim was to achieve “a major transformation” at the newspapers – including lifting digital revenues from an expected £47m in the current financial year to £91m in 2015/16 – because “doing nothing was not an option.”

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