By: E&P Staff
Guardian News & Media (GNM) has appointed Caroline Little, a former chief executive and president of the Washington Post digital wing, as its special advisor for expansion in the United States.
Little will join GNM’s America operation in August as the company hopes to expand to reach American audiences. She will also join the board of ContentNext, the digital business news publisher that owns PaidContent.org and was acquired by GNM earlier this month.
“We are in the early stages of building our digital presence in the US, and I am really delighted that we will be able to draw on the wise counsel of such an experienced operator as Caroline,” said GNM managing director Tim Brooks in a statement. “We know that in addition to her mastery of digital business development, she thoroughly understands and shares the values which drive our business, which is centred on truly independent journalism.”
Little came to Washington Post.Newsweek Interactive as general counsel in 1997, becoming senior vice president for administration/general counsel in 1999, COO in 2000 and president in 2003. She oversaw the news Web sites washingtonpost.com and newsweek.com, as well as the online magazine slate.com, and the African-American-oriented Web site, theroot.com.
The hiring of Little is only the latest step by GNM to expand its presence in America. In October of 2007, GNM announced the creation of a dedicated U.S. News Web site, and appointed former American Prospect editor Michael Tomasky to edit it. In February, the company reached a deal with Reuters to sell its advertising in the U.S.