Guardian Media Group to Separate Newspapers and Websites From Other Assets

By: E&P Staff

Roy Greenslade |

The Guardian Media Group (GMG) is to undergo a change of strategy under plans drawn up by its new chief executive, Andrew Miller, reports today’s Sunday Times print edition [not online].

The paper claims that GMG will be restructured by separating its newspapers – The Guardian and The Observer, and their websites — from the rest of its multi-media assets.

Those assets include its holdings in Trader Media Group and the b2b magazine publisher Emap – both jointly owned with private equity firm, Apax – plus radio stations and property websites.

The Sunday Times further claims that Miller is considering a sale or stock market listing of the lucrative Trader division. Its principal brand, the Auto Trader car magazine, could be worth more than £1.5bn ($2.42 billion USD) with its associated websites.

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