Habit Formation: How The Wall Street Journal Turned User-Level Data Into a Strategy to Keep Subscribers Coming Back

Follow by Email
Visit Us

With more than 2.5 million paid members, The Wall Street Journal is the biggest it has ever been. While we will continue to sharpen and evolve our member acquisition strategy, we believe that the next chapter of growth will be fueled by retention. Data clearly shows that the best way to reduce churn is to increase engagement…

Read More

Leave a Reply

Your email address will not be published. Required fields are marked *