Hackensack, N.J. ‘Record’ Plans Redesign Launch on Sunday

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By: Joe Strupp

Just days after The Orlando (Fla.) Sentinel launched a redesigned paper touted as a quicker read and better for busy consumers, The Record of Hackensack, N.J., is launching what it describes as an “extensive redesign of the newspaper, with new content features designed to accommodate the needs of time-pressed consumers.”

The new design will be introduced with the Sunday, June 29 edition.

?The Record is widely regarded as the best large daily newspaper in New Jersey and, in fact, was recently awarded the prestigious ?General Excellence Award? from the New Jersey Press Association,? Publisher Stephen Borg said in a statement. ?The redesign is a fine example of our commitment to excellence and to constantly finding new and captivating ways to provide both essential and entertaining information to our readers.?

The release adds that it is a “makeover designed to attract reader attention from Page One while making it easier to find information throughout the paper, features a trend toward quicker reads, more graphics and stronger headlines.”

Among the new features:

? On Page One, a new “At a Glance” summary of important stories of the day and visuals and guides to the lead stories inside the newspaper. The Record?s columnists will also be promoted regularly on A1.

? A “Reader?s Corner,” with significant information about features, special offers, updates and events.

? “A Look Back” vintage photo and related vignette.

? “The ‘Morning Jolt,” touted as “a provocative tidbit to stimulate conversation.”

? Expanded national and international weather forecasts.

“The redesign also features a faster-paced Business section, which includes a big story of the day, new graphics, and more headlines in addition to quicker reads on the most relevant business issues,” a release stated.

Adds Record Editor Frank Scandale: ?This redesign provides the best of both worlds — an authoritative and comprehensive look at the news of the day, regional trends and all our region has to offer — in a very reader-friendly format. These changes are not merely in keeping with the times but, rather, have further established us as a leader in the delivery of printed news. We are confident our readers will soon share in our excitement over this highly anticipated makeover.?

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