A View of What “Our Possible Media Futures” Might Look Like, Out of The New York Times’ R&D Lab

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by: Joshua Benton | NiemanLab

Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the permeable boundaries of modern digital media. Yes, you have a website, but it’s less a freestanding entity than a hub in a network, one that includes social networks, search engines, ad networks, APIs, and (oh yeah) the audience — itself a loosely joined compendium of individuals each with their own habits, desires, and behaviors. No news organization is an island, and navigating that mesh of relationships with skill and equilibrium is key to whatever future news is able to create for itself.

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