Cosmo Aside, Information Is Sexy for Hearst

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by: Keach Hagey | WSJ

As chief executive of Hearst Corp., Steve Swartz leads one of the largest private media empires in the country, with holdings in newspapers, magazines, broadcast television, cable television and business information stretching from Cosmopolitan to its 20% stake in ESPN.

 

Yet from the fraying cable television bundle to evaporating print advertising, each of these legacy businesses faces challenges from digital media.

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