Don’t Tell ESPN the Homepage is Dead

by: Ricardo Bilton | Digiday

While most publishers are catering to sidedoor traffic, ESPN is putting its new homepage front and center.

 

A lot has changed since ESPN.com’s last redesign in 2009. Not only have mobile and social overtaken the desktop homepage as the primary ways people interact with publishers’ output, but the sports vertical has been filled to the brim with new social-savvy sports sites. The new ESPN, launched last night, is an effort to get in front of these shifts.

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