Experimenting With NPR’s New Storytelling Lab

by: Gabriel Rosenberg | CJR

NPR is coming out of its car radio.


The nonprofit broadcasting giant is slated to break even for the first time in six years, according to Wired. That progress is rooted in a combination of good fortune and good strategy—podcasts are “in” this season, and the broadcaster is hoping to capitalize on on-demand streaming with the new NPR One app, a web and mobile “infinite player”—but NPR is also aiming to get ahead of industry trends.

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