Exploring the Amazon

by: Staff Reports | The Washington Post

In its revamp, the Washington Post is following some of Amazon’s tactics. Much as Mr. Bezos has made his e-commerce firm concentrate on building scale first, and worrying about profits later, he is making his newspaper concentrate first on building a broader national and international audience.

 

Its website’s traffic in America has doubled since he announced the takeover, to 51m unique visitors in April. It is promoting its journalism more assiduously on social networks, is offering readers curated content from elsewhere on the internet, and is making its web pages load faster.

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