Headline Writing With an NYT Guru

by: Nicole Collins Bronzan | ProPublica

When retired New York Post editor Vincent Musetto died this month, the Internet fondly revisited his famous 1983 headline on a story about a grisly New York City crime: HEADLESS BODY IN TOPLESS BAR. The New York Times obituary for Musetto even evoked his turn of phrase with its headline: “Vincent Musetto, 74, Dies; Wrote ‘Headless’ Headline of Ageless Fame.” 


The writer of that headline, Kyle Massey — often called The Times’ reigning headline guru — joins ProPublica Assistant Managing Editor Eric Umansky in this week’s podcast on what makes a good headline — in The Times and elsewhere.

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