How The New York Times Keeps Tragedies Ad-Free

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn

by: Parker Higgins | parkerhiggins.net

I was looking at the HTML source of a recent New York Times story about a tragic plane accident—150 people feared dead—and noticed this meta tag in its head:

 

<meta property=”ad_sensitivity” content=”noads” />

 

There are no Google results for the tag, so it looks like it hasn’t been documented, but it seems like a pretty low-tech way to keep possibly insensitive ads off a very sensitive story—an admirable effort.

Leave a Reply

Your email address will not be published. Required fields are marked *