In Spite of a ‘Boys’ Club’ Industry, Women Are Advancing in Ad Tech

by: Christopher Heine | Advertising Age

For five years, Annie Ta worked in corporate communications at Facebook—representing the company’s burgeoning ad-technology business—before moving on to Pinterest in 2012 for a similar role.

 

Being at the forefront of the social ads revolution, with such rare expertise, she seemed like a prime candidate to someday move into an executive marketing position with a brand or tech firm. For decades, that’s been the kind of move many PR pros have aspired to.

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