by: Vladimir Radomirovic | NiemanReports
In August 2012, Jelena Krstovic was one of the most influential people in Serbia. At just 30, she was a vice president of the country’s biggest privately owned company, Delta Holding. Miroslav Miškovic, the sole owner of Delta, is one of the wealthiest people in Central and Eastern Europe, having made his fortune in retail, insurance and food production. In 2007, Forbes magazine estimated Miškovic’s net worth at $1 billion.
On August 29, 2012, Krstovic tweeted an Instagram photo of herself on a private jet, a Louis Vuitton notebook on her knees. “Working in the air” was her caption for the photo. The picture itself would not have been interesting—just another of Serbia’s nouveau riche bragging about their wealth—had it not been for the notes.