Ken Doctor’s Media Notebook: Selling ‘TEGNA’

by: Ken Doctor | Capital New York

How do you sell a TEGNA? Gannett C.E.O. Gracia Martore and her investor relations people have been busy priming the sales pump of their new broadcast-digital company for several months. Now they’ve got a name of sorts to put on the new company—after its divestiture of its financially woeful publishing division—that’s among the top three in regional broadcasters, with a strong digital classifieds portfolio.

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