La Presse: Inside the $36M Bet Designed to Transform Newspaper Publishing

by: Michael Depp | NetNewsCheck

MONTREAL — If a “death of newspapers” narrative still mires the industry, then here might be a Lazarus story. 

 

It’s hard to avoid such hyperbolic comparisons when talking about La Presse, a 131-year-old French-language newspaper here with Quebec-wide reach, because practically everything about its transformation is radical and audacious. This is the story of a newspaper that sought to reinvent itself as a tablet app and recapture long daily engagements with its readers, all the while retreating from print and moving toward a future of digital-only revenue from its advertising clients.

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