London Calling: A Look at BuzzFeed’s British Invasion

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by: Joseph Lichterman | Nieman Lab

LONDON — BuzzFeed is, of course, known for mixing news with lists and quizzes, so it was inevitable that when British Prime Minister David Cameron sat with BuzzFeed U.K. for an interview on Monday, he’d not only have to address questions ranging from his positions on housing policy and whether he’d debate his opponents before the U.K. elections in May to his favorite character in Game of Thrones and whether he’s on Snapchat. 


Cameron (ominously?) said he liked Ned Stark and said he was not a Snapchat user. But the fact that the prime minister agreed to an interview with BuzzFeed is a testament to the site’s growth in Britain — even though Cameron did reportedly refer to it as “The BuzzFeed” and a “digital paper.”

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