‘Narcissism Works Really Well’: Why Time Magazine Created a Site for Its Interactive Stories

by: Lucia Moses | Digiday

News sites’ most popular digital offerings have been interactive games and quizzes, making them irresistible go-to formats for traffic-hungry publishers. Slate’s Travoltify name generator, which poked fun at John Travolta for botching Idina Menzel’s name at The Oscars this year, was the site’s most popular in its entire 18-year history. The New York Times’ dialect quiz was the most viewed for all of 2013.

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