Newsonomics: Why The Economist Decided Now’s the Time to Speak Chinese

by: Ken Doctor | Nieman Lab

The Economist is launching its new Global Business Review (GBR) today, and the Chinese/English product marks a small but important new test of Paywalls 2.0 — the creation of new paid digital products short of a full digital subscription to an existing print-based product. The New York Times is reconstituting its own Paywalls 2.0 strategies, taking NYT Now free and appointing Kinsey Wilson to take the digital business reins. But few other companies have ventured beyond one-size-fits-all digital-only or print-plus-digital all-access subscriptions.



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