Newspapers’ Digital Audience At Record High, Mobile-Only Readers Soar

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by: Erik Sass | MediaPost

Newspapers continue to make big strides online, with the combined digital audience for U.S. newspapers reaching a record 173 million in January 2015, according to comScore data cited by the Newspaper Association of America. That figure is the highest ever, up 19% from 146 million in January 2014, and 4.8% from 165 million in December 2014.


The latest figure represents 82% of the total U.S. adult online population in January 2015. Furthermore, newspapers’ digital content reached 91% of U.S. adult women ages 25-34, and the same proportion of U.S. adult men ages 35-44.

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