One Year In: What The Guardian’s Content Studio Has Learned

by: Ricardo Bilton | Digiday

While most publishers’ content studios are writing articles and filming videos for brands, The Guardian’s branded content studio spent much of 2014 making apps with them.

 

Working with life insurance company Beagle Street, for example, Guardian Labs created “Happy for Life,” an app that offers users small ways to improve their lives. More ambitious was “Guardian Witness,” a citizen journalism app that let users help The Guardian report big stories.

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