Publishers Love to Talk About “Trust,” But What Do They Mean?

by: Ricardo Bilton | Digiday

Trust is currency when it comes to media. Facing the specter of a tough ad market, many top publishers fall back on “trust” as a differentiator — and excuse for higher ad rates.


“We consider ourselves more of a middle-market player where we have a very high loyalty and trust with our readership and sell that at a value those readers deserve,” said Guardian U.S. CEO Eamonn Store, to use one recent example.

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