Social Media Week: Publishers Being Strategic with Original Content for Social

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by: Jess Duda | PBS

NEW YORK — “We don’t wake up thinking we’ll set the agenda,” said David Reiter, vice president of newsgathering at ABC News. What does set the agenda? These days it’s social media. Rieter offered the caveat that social platforms are one of many story leads for ABC News. It is “an input, not the decision-making process,” he said on a panel at Social Media Week 2015 in New York last week.

 

 

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