Survival Strategies for Local Journalism

by: Vauhini Vara | The New Yorker

In October, the San Francisco Bay Guardian, a forty-eight-year-old alternative newsweekly that was beloved among San Francisco progressives, announced suddenly on its Web site that its next issue would be its last. Glenn Zuehls, the publisher of the paper’s corporate parent, the San Francisco Media Company, told me at the time that the Guardian, which relied on advertising for revenue, wasn’t profitable. The seven members of the newspaper’s editorial staff met at Muddy Waters, a coffee shop on Valencia Street, to discuss what they might each do next, but no one had any great ideas; the local-news business wasn’t exactly thriving.

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