The Bloomberg News Recipe for Newsroom Transformation

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by: Julie Posetti | WAN-IFRA

When Bloomberg News turned 20 in 2010, the founding Editor-in-Chief Matthew Winkler says the organization was forced to face a disturbing reality: graphic gender imbalance. “Whenever I looked at our reporting on markets, companies, governments, virtually any subject, the voices on these stories were overwhelmingly men. As a reporter and editor this disturbed me, because although some of the most authoritative voices on the issues belonged to women, they were conspicuously absent,” he told a UN panel on media and gender in New York last week.

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