The NYT Dispatches Reporters to Social Conversation Hotspots

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by: John McDermott | Digiday

This past Sunday, New York Times columnist Frank Bruni published a widely read op-ed about the college admissions process in the paper’s Sunday Review section. The column, “How to Survive the College Admissions Madness,” had already been gained momentum by the time the Sunday edition hit doorsteps, though; the Times decided to publish the online version two days prior (Friday, March 13), at which point it started being widely circulated through social media channels.

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