There’s a Reason Why at The Economist We Don’t Chase the Millennial Generation

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by: Chris Stibbs | The Guardian

The starting point for publishers to carve out space in this hyper-competitive environment has to be uniqueness of voice. Without a real sense of mission and purpose, the risk is that your voice will be lost in the noise. Critical as this is in itself, it’s just not enough; media companies must possess a real and deep understanding of just who is interested in hearing that voice.

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