Univision Has Its Own BuzzFeed Clone

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by: Eric Blattberg | Digiday

Flama, the digital video network from Hispanic media giant Univision, shares some DNA with BuzzFeed.

 

Since launching the Flama site in April 2014, Univision and its partner Bedrocket Media Ventures have arrived at a content strategy to attract Hispanic millennials: pair YouTube talent with a young, Hispanic editorial team well-versed in sharable content.

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